Business Strategy Article Example | Topics and Well Written Essays - 2250 words

Business Strategy - Article ExampleThis is so because success is based on an organisations ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 199571).Within the context of todays global competition, businesses and firms no-longer compete as undivided companies but try to corporate with other businesses in their activities (Wu & Chien 20072). These researchers went further to argue that, this strategy has become quite common in some(prenominal) businesses including the retail robes chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien 1).This newspaper publisher focuses on subway Franchise Company. The paper examines the strength weaknesses opportunities and threats of this chai n of restaurants. There after the paper examines its competitors at various level of the chain, the third part of the paper uses Porters five forces framework to identify the sources of competition in the industry while the last section provides the conclusion and recommendation.According to the Compa... 1.1 Overview of Subway Sandwich FranchiseAccording to the Companys (2008) report, Subway Sandwich Franchise is owned and operated by Doctors Associates, Inc. (DAI). This chain of restaurant has been rated as integrity of the fastest growing franchises in the world with approximately 30,881 restaurants in 89 countries. The restaurant is the second largest restaurants after the Yum restaurant brands having 35000 locations.Many analysts have attributed the restaurants fast appendage to the growing concern by restaurant customers and the community. This has been capitalised on by the companys marketing department. Subway today is noted as a health concious restaurant chain. The resta urants ar managed by Doctors associates founded in 1965. The restaurant do not follow just the traditional restaurants, Subway operates in many non-traditional locations. For instance, the Companys (2008) reports states that, there are over 900 Subway locations inside of Wal-Mart stores and 200 on military bases, including several in Iraq, in addition to three located inside the Pentagon, some universities and other shops (Company Report 2008). 1.2 bring up Analysis of Subway FranchiseStrengthsBetter Value, in the form of lower prices.Fresher merchandise and wider assortments of sandwiches.Superior LocationsBetter physical appearance of the restaurants themselves.Good will, easy lay rights with some of their suppliers.Maximisation of the four Ps of Marketing at all front.High capital and a pool of reserves, and cheap credit facility offered in some locations.The Employees, 30,881 restaurants around the world.cheaper, better